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Go-to-Market Innovation Leaders Extend IP to Cutting-Edge Digital, Cloud and Business Intelligence Solutions

BETHESDA, Md., Jan. 25, 2012 /PRNewswire-USNewswire/ -- MarketBridge, building on over a decade of global client success in deploying technology-driven sales and marketing strategies, has launched three core offerings to accelerate client revenue growth. The solutions are MarketBlueprintfor go-to-market strategy and resource planning, RevenueEngines for marketing and demand generation, and DemandAnalytics for sales and marketing reporting and analytics. Based on the best practices and experience from over 1,000 client engagements, these three solutions jump-start clients' migration to new sales and marketing channels by codifying proven best practice methodologies and deploying programs through best-of-breed technologies.

(Photo: http://photos.prnewswire.com/prnh/20120125/DC41249LOGO)

"CEOs and their leadership teams have an increased sense of urgency to keep up with customer buying behavior that is migrating toward products and processes rooted in digital technology. Thoughtful strategy must be balanced with a more urgent need to change business processes and achieve quarter-to-quarter revenue growth," said Tim Furey, Chairman and CEO. "We pioneered both the innovation and operational discipline of hybrid Go-to-Market strategies. Our new solutions now provide clients with rapidly configurable, best-practice platforms to accelerate and scale the adoption of digital, cloud, and business intelligence technologies. Our expanding technology partnerships coupled with our innovative staff enable MarketBridge to rapidly deliver these solutions and move the revenue needle."

MarketBridge's new core offerings consist of:

MarketBlueprint is go-to-market strategy and resource planning methodology that combines MarketBridge's renowned marketing and sales best practices research and strategy development services with disciplined operational and financial modeling. It helps clients systematically and empirically develop long-term, revenue growth plans supported by the right levels and types of quarterly marketing support, sales channel resources, and technology enablement.

RevenueEngines is a customer-centric demand generation and pipeline conversion program that integrates best-of-breed technologies in social media, digital relationship marketing, sales enablement and CRM. With customer buying interactions increasingly moving online, it creates a seamless approach to driving the customer buying process from search to social to web engagement and ultimately to a sales professional – whether inside sales, field sales, or channel partners. The result is both a consistent customer interaction and faster conversion to revenues.  

DemandAnalytics is a rapid-to-results sales and marketing business intelligence solution that provides transparent reporting and actionable insight to drive annual and quarterly revenue growth. DemandAnalytics focuses on targeted business objectives and selectively extracts customer interaction data from four primary data sources -- social media, digital marketing response, CRM systems and purchase transactions.  Using a highly focused set of metrics, it helps clients measure, predict, and take in-market actions to drive acquisition, retention, and upsell growth programs.

"Each of these solutions helps clients take advantage of new go-to-market technologies in social media, digital marketing, and business intelligence before making multi-million dollar investments with a two year payback," adds Mike Kelleher, SVP Business Development. "Our proven expertise in strategically and operationally connecting marketing and sales enables us to help clients fast-track digital, cloud, and BI technology deployment to support both near-term revenue results and long-term scalability."

For more information, or to better understand how these solutions and methodologies can benefit your organization, please contact Brittany Belt, MarketBridge Marketing Manager, at (415) 343-8714.

About MarketBridge
MarketBridge (www.market-bridge.com) is a leading global provider of technology-enabled sales and marketing methodologies and solutions for Fortune 1000 and emerging growth companies. The firm offers three primary solution methodologies: MarketBlueprint, RevenueEngines, and DemandAnalytics. Over the past 10 years, MarketBridge has completed over 1,000 separate engagements for 18 of the world's top 50 brands and many emerging growth companies. MarketBridge works closely with CEOs and their senior Marketing and Sales leaders to solve their toughest business challenges and create scalable, sustainable competitive advantage. Follow us on Twitter at http://twitter.com/MarketBridge.

SOURCE MarketBridge

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