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BigData: Article

McNealy’s Getting Back in the Game

He has been hinting about a new start-up called WayIn on Twitter, according to GigaOm

Scott McNealy, often mistaken for one of Sun's founders - technically he wasn't but he was so identified with the company for so long people assume he was - has been hinting about a new start-up called WayIn on Twitter, according to GigaOm.

Actually Twitter's the way WayIn will launch if it sorta hasn't already.

GigaOm says WayIn was registered as an LLC in California by former Sun exec Damien Eastwood in February.

LinkedIn identifies Eastwood as having been VP, legal at Sun.

GigaOm also says that WayIn told the SEC on June 7 that it had raised $6.39 million and identified Wilson Sonsini, Sun's old law firm, as WayIn's counsel.

WayIn's web site merely says "Welcome to WayIn. We're currently being quiet. In the meantime feel free to contact us if you have any questions or apply for a job. For updates on our launch, please follow WayIn or Scott McNealy" on Twitter.

Then to "satisfy" the burning curiosity of anybody who was aware that something was afoot - I confess I wasn't, sorry, Scooter - McNealy staged a "live Twitter Q&A" on Wednesday morning. Clever idea but from the tweets GigaOm captured McNealy, being McNealy, didn't exactly let the cat out of the bag.

The boy hasn't changed.

Here's what GigaOm reproduced:

  • WayIn is headquartered in Denver, Colo.:

Scott McNealy We can outline Wayin this summer. Need more Colorado engineers fast. The service is well spec-ed, just need to implement. about 12 hours ago via webReplyRetweetFavorite

  • Reasons why the company won't be based in California are forthcoming:

Scott McNealy Because the CEO, Tom Jessiman, lives here. Top 10 reasons why CO over CA are coming soon... about 12 hours ago via webReplyRetweet Favorite

  • Overall, WayIn has a pretty ambitious mission statement:

Scott McNealy We're gonna kick butt (make $) & have fun, but w/ a cause to leave planet better off than we found it, try not to do evil, but no promises. about 12 hours ago via webReplyRetweetFavorite

  • WayIn will have a focus on the education market:

Scott McNealy Wayin has education angle, but much broader in scope. Teachers will use this. about 12 hours ago via webReplyRetweetFavorit

  • But not solely on education:

Scott McNealy It's broader than education. I like that Wayin is a really big and general idea. about 12 hours ago via webReplyRetweetFavorite

  • The company's products will be targeted to enterprise customers:

Scott McNealy We will be selling to enterprises. We will need mission-critical enterprise support. Must be lots of great ex-SunService execs out there. about 12 hours ago via webReplyRetweetFavorite

  • WayIn is definitely in hiring mode:

Scott McNealy Looking to hire Amazon web services, iPhone developers, Objective-C, Java, REST API, SDK, Big Data, user interface, Android, data viz about 12 hours ago via webReplyRetweetFavorite Follow @scottmcnealy@scottmcnealy

Scott McNealy @Maguainc Yes, absolutely opportunities for your skill set at Wayin. Send your resume to wayin.com">[email protected]wayin.com (http://t.co/pCYvm8D) about 12 hours ago via webReplyRetweetFavorite

  • And it's probably safe to say that Larry Ellison isn't on WayIn's board:

Scott McNealy @luillopr Honestly, Larry hasn't called in a year and a half. He must be busy righting his sailboat in the San Francisco Bay. about 12 hours ago via webReplyRetweetFavorite

If you have any thoughts on WayIn's focus- or Scott McNealy's social media-centric launch strategy- we'd love to hear them in the comments.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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