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blinkx Partners With Internet Video Archive to Offer More Premium Entertainment Content to Users

- Over 500,000 unique media assets, including previews, trailers and interviews, now available at www.blinkx.com

SAN FRANCISCO, August 17, 2010 /PRNewswire/ -- blinkx, the world's largest and most advanced video search engine, today announced a partnership with Internet Video Archive, the entertainment industry's leading aggregator of movie and TV trailers, game previews and music videos. Under the terms of the agreement, IVA's vast portfolio of videos will now be fully searchable and viewable at http://www.blinkx.com.

With over half a million unique video assets from more than 1,000 content providers, IVA has established a reputation as the archive of record for audio visual samples. IVA's world-class audio visual library provides users with the newest releases, the greatest classics and everything in between. From film studios such as Warner Bros, Paramount and MGM, to leading video game publishers including Nintendo, Capcom and Namco, blinkx users now have access to one of the largest archives of previews, trailers and interviews.

"Internet Video Archive is a veritable treasure trove of video for film buffs, music lovers and gamers," said Suranga Chandratillake, founder and CEO, blinkx. "This partnership greatly expands blinkx's ever popular entertainment index, and will help us deliver an even better experience for our audience."

"As the world's largest distributor of previews, we are committed to delivering our content across premium platforms that allow us to reach a wide variety of consumers," said Rhodes Mason, vice president of business development, IVA. "blinkx's advanced search technology ensures that our trailers and previews are more easily discoverable to Web viewers looking for entertainment."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at http://www.blinkx.com.

About Internet Video Archive

Internet Video Archive is the world's largest distributor of online movie and TV trailers, game previews and music videos. With over 500,000 unique video assets from over 1000 content providers, IVA has established a reputation as the archive of record for audio visual samples. Meticulous data husbandry combined with world-class systems that are secure, scalable, customizable and cost-effective have lead hundreds of clients to integrate IVA into their entertainment ecosystems. The company also operates two consumer sites, http://www.singingfool.com and http://www.videodetective.com, where user preferences and promotional concepts are tested. Additional company information is available at http://www.internetvideoarchive.com.

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