| By Ambal Balakrishnan |
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| February 8, 2010 01:37 PM EST |
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We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"
Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. She’s also an author and speaker. Her business is PeopleWhoKnow.
Rebel Brown
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"Vendors who understand buyers and communicate relevant value will capture the next wave of spending."
Rebel Brown's Marketing Prediction for 2010
Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again.
Rebel Brown's Marketing Action for 2010
We all say we map our value focus to specific buyer needs. But few vendors really do. Check out ten websites. You’ll find the majority still filled with Me, Me Marketing or feeds ‘n speeds content.
Two sub-trends make clear value propositions more important than ever.
- Increasing buyer access to information from social media, buyer communities, online research and more. Content availability will continue to grow – in volume as well as diversity. The more alternatives buyers have for information – the more our messages must be spot on to capture their attention, quickly and credibly.
- Smarter dollar spends As we begin to move beyond the recent economic correction – budgets will open. But we won’t see the spending we saw pre-correction. We’ll see smarter buyers with more selective criteria. We’ll see hungry competitors making big noise to win those dollars. The higher the noise level – the more critical it is to hit a strong buying chord with our messaging.
Opportunity always follows crisis. Vendors who understand buyers and communicate relevant value will capture the next wave of spending.
Over to you...
Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments
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Ambal Balakrishnan is the Co-founder of ClickDocuments. She is a technologist-turned-marketer. Ambal spent about a decade in the Corporate world in various roles – engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco. Education: MBA from Wharton, Univ. of Penn and Masters in Computer Science from Purdue University. Based in Silicon Valley.
Twitter: twitter.com/ambal and twitter.com/clickdocuments
Blog: Clickdocuments.com/connectthedocs
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