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Learn to Listen and Engage

Twitter is a vast-self answering community. It’s also the ultimate search engine

We asked Ian Lurie "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"
Ian Lurie is chief internet marketing strategist at
Portent Interactive. He is also the author of Conversation Marketing: Internet Marketing Strategies.

Ian Lurie

Blog Conversation Marketing Twitter portentint

Rebel Brown"Twitter is a vast-self answering community. It’s also the ultimate search engine."

Ian Lurie's Marketing Prediction for 2010

Twitter is going to overtake Yahoo! and Bing for search market share. Yeah, you hear me: Search market share. As Twitter's user base grows, more and more folks go there to ask questions, and get answers. It's a vast, self-answering community. Search the community, find your answers. More and more users are figuring that out, and Twitter search is gaining popularity as THE place for current answers to all kinds of questions, from "what's a good place to eat on 1st Avenue?" to "How do I fix a bug in Windows 7?"

Ian Lurie's Marketing Action for 2010

Marketers need to learn to listen and engage. That means doing more than paying those verbs lip service. You must look at Twitter and similar communities as more than another spam vehicle. Learn to truly get to know your customers, understand when they need help, and then deliver it to them. News that you 'get it' will spread beyond your own small circle of customers and friends to the community at large, and you'll start getting results.

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More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.