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Flightpath Presents "New York Social Media Roundtable" in New York City

Leading Digital Agency Hosts Panel Discussion Exploring "Social Media and Social Currency"

NEW YORK, NY -- (Marketwire) -- 07/22/09 -- Flightpath, a leading interactive agency, will explore how brands can build social capital across a wide range of social media platforms at its upcoming New York Social Media Roundtable Event "Social Media and Social Currency," scheduled to take place on July 29, 2009 at The Center in New York City.

"Social Media and Social Currency" will examine techniques for building a brand's social capital, including cultivating an online reputation that complements a brand's goals, sharing techniques for gaining significance on Facebook, Twitter, YouTube and other channels and exploring the evolving role of social currency across digital platforms. The event will feature a panel discussion from leading social media professionals, including:

--  Dennis Crowley and Naveen Selvadurai, Co-Founders of FourSquare
--  Richard Lawson, Entertainment Editor, Gawker
--  Ryan Brown, Vice President of Operations, Fame Game
--  Caroline McCarthy, Writer, The Social, CNET News

"In today's crowded digital landscape, brands and individuals are constantly searching for ways to build a competitive edge," said Jon Fox, Founder and CEO of Flightpath. "We're pleased to provide a forum where panelists and attendees can explore the nuances and strategies of building and maintaining a strong digital presence."

Following the event, attendees are invited to a reception at The Center, where they can continue the evening's conversations. The Center is located at 208 West 13th Street, New York, NY 10011. Interested parties can learn more about the event and RSVP at www.nysocialmediaroundtable.com, and can follow the event live on Twitter @FlightpathNY.

About Flightpath

Flightpath is an award-winning interactive agency headquartered in New York City's Flatiron District. The organization consistently delivers superior digital solutions that drive client success through a combination of inspired creativity, enlightened technology and team resourcefulness. Flightpath designs and develops websites and mobile applications and provides digital marketing services leveraging social media, search and e-mail. Clients include Goya Foods, Condé Nast and Schering-Plough. Learn more at www.flightpath.com.

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Elizabeth Cahill
On behalf of Flightpath
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