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"Enterprises everywhere are realizing the inherent benefits of running their core IT services in the cloud,” said Todd McKinnon, most recently VP of Engineering at Salesforce.com from 2003 to 2009, and now CEO of the on-demand identity and access management service, Okta. "This shift fundamentally requires them to rethink their IT infrastructure and how their employees access it," McKinnon added. "Okta," he continued, "is the only enterprise class, on-demand service purpose built to help customer secure and manage their entire cloud services network and the people who need access to it, with no professional services required." McKinnon was commenting on the day that he and his team launched a new on-demand service to accelerate the secure adoption of Cloud Apps. Pandora, LiveOps, Enterasys, FusionStorm, and AMAG Pharmaceuticals are the first to roll out Okta identity... (more)

Here’s Your Social Media Marketing Tool Cheat Sheet

Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog. You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target buyers or listen to what those buyers are saying about you. My five favorites of the less well known among the 42 that Joe highlights are: 1) Alltop - The digital magazine rack. Find the alltop for your industry - here’s content marketing. 2) Twitterfeed - Set your RSS feeds to post automatical... (more)

Genius.com Integrates Twitter With B2B Marketing Automation

Genius.com announced the world's first URL shortener specifically designed to track both structured marketing campaigns and ad hoc social media "conversations." The easy-to-use Genius URL shortener ("GURL(TM)" for short) enables any member of a Genius customer organization to include trackable links in their Twitter, LinkedIn, Facebook, blogs, or other social media posts. With GURLs, organizations can easily view the impact of social media activities without having to impose constraints that might inhibit the flow of online and mobile conversations. The new Genius marketing automation capabilities provide a simple way for marketers to track and measure the impact of website visits resulting from online conversations, just as they track the results of more formal marketing campaigns. Genius also previewed new website tracking and visitor identification features tha... (more)

In 2014 Big Data Investments Will Account for Nearly $30 Billion - Eventually Accounting for $76 Billion by 2020 End

DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. Photo - http://photos.prnewswire.com/prnh/20140821/138541 "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

Web 2.0 Is Dead. Long Live Web 2.0!

http://twitter.com/fuatkircaali In my October 2, 2008 blog entry, I shared the unfortunate news of Web 2.0's demise. This news is now hitting Silicon Valley and Silicon alleys around the world. Soon all Web 2.0 events will either be "cancelled," or their organizers will make a last-minute attempt to pull together a last show, but throw in the towel after that, IMHO. If they buck all business logic, and go ahead with their final scheduled Web 2.0 events, they'll lose millions of dollars and find out after their last show that Web 2.0 was DOA (as a software business model) anyway. Industry participation is a key indicator to determine the viability of technology trends. And what is better an indicator than the success or failure of an industry event on a particular subject matter. This week a WSJ blog entry (advertorial) written by Jeremy Liew entitled, "Will the Rece... (more)

Will Ulitzer Dominate News Content on The Web? -Gartner

Will Ulitzer and SocialYell Dominate News Content on The Web (Eventually)? is the blog title of Gartner's Anthony Bradley. In his blog entry, Bradley writes: "Hype around Ulitzer.com (the social-journalism news magazine site) is climbing. At one point they were offering authors 200% of their Google AdSense revenue... I am convinced that the only way to change the world is through collectively determining how we spend our money and our votes. Will Ulitzer be this vehicle?" Ulitzer content is grouped in 25 distinct subjects from "Aerospace and Defense" to "Travel and Hospitality." Each subject group offers an unlimited number of topics, and each topic may contain thousands of peer-reviewed feature stories, bylined articles, blog posts, news, reviews, commentary, and unique editorial content authored by top experts in their fields. Ulitzer is designed to replace Wikiped... (more)

What Will the "New" PR Companies Look Like?

In a recent interview, while answering the question "What will the "new" PR companies look like?" Fuat Kircaali says: "The new PR companies won't be putting out press releases and won't be in the press release business. The PR firm of the future will employ professional bloggers who will use social media tools to get their message into the hands of their targeted audience. The press release business already belongs to the Stone Age. The new PR game will be played by rock star bloggers on brand new platforms and distribution channels such as Ulitzer."   The caption reads "Steve Adubato, Political Analyst, CBS2 Blogger" I was waiting to watch the Sunday Morning magazine show on CBS yesterday and I saw this caption, which reminded me Kircaali's reference to "professional corporate bloggers." ... (more)

June 30th Deadline For Mayor Mehmet Kocadon To Clean Up Bodrum

International Yacht Vacations & Charters Magazine This week I posted two blog entries about the much needed clean up in tourist destinations of Bodrum and its surroundings. My blog posts must have touched a nerve among the residents and business owners of Bodrum, some supporting and others criticizing my comments. Please note, I added my  answers inline. Mr. Salvatore Genovese Founder, Publisher & CEO International Yacht Vacations & Charters Magazine http://www.yachtchartersmagazine.com Mr. Genovese, Thank you for informing the local authorities of Bodrum with your deadline  of June 30,  2009 in order to clean up the aquarium region of the town via your blog post. You are quite welcome! Did you have a chance to inform the municipality or the other associations directly about your problem and your threatening style? 1) My blog posts were my notification to all responsible pa... (more)

Ulitzer FAQ Published

"In just over ten days, I had thousands of readers of my articles on Ulitzer, mainly on marketing and sales. It would be nearly impossible to get that at Ning for a new community site!" What is Ulitzer? Ulitzer is a brand new social media tool for creating, delivering, and consuming content on the Web. Anyone can create topics, magazines, and subject-based portals on Ulitzer, pre-populate them with over one million articles available, and launch a new Ulitzer topic in minutes. "In just over ten days, I had thousands of readers of my articles mainly on marketing and sales.  It would be nearly impossible to get that at Ning in ten days for a new community site!" John Ryan - http://johnryan.ulitzer.com Ulitzer vs. Ning - a Quick Review Ulitzer’s Amazing First 30 Days in Public Beta Can Anyone Apply To Become a Ulitzer Author? Yes, it's for anyone who wants to have a person... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

How to Create an Inbound Link to Your Website for SEO

I have to admit--I'm hooked on Website Grader by HubSpot (www. websitegrader. com). The information I get on optimizing my website is pretty cool. I had never configured a 301 redirect (so if someone types careerdesigncoach.com instead of www.careerdesigncoach.com, they end up on my website and not get an error message) until I submitted my website for a grade. For a free website, the advice you receive on optimizing your website is pretty fantastic! One of the items they grade are your inbound links to your website. I learned the importance of this in my certification as an Online Identity Strategist. Currently, I have 316+ inbound links. Part of Google's algorithm for ranking your site (this algorithm or secret sauce changes, so I'm not sure how much weight it is given), is to assess how many inbound links you have for your website. photo credit: Mathieu Ramage ... (more)