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Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

Analyst Firm Launches "ZapThink on Ulitzer"

SOA Industry Analysis and Advisory Firm ZapThink launched a topic site ZapThink on Ulitzer. ZapThink is an IT advisory and analysis firm that provides trusted advice and critical insight into the architectural and organizational changes brought about by the movement to XML, Web Services, and Service Orientation.We provide our three target audiences of IT vendors, service providers and end-users a clear roadmap for standards-based, loosely coupled distributed computing - a vision of IT meeting the needs of the agile business. "ZapThink on Ulitzer" contributors include the firm's founder and senior analyst Ron Schmeizer and managing partner and senior analyst Jason Bloomberg. Ron Schmelzer is founder and senior analyst of ZapThink. A well-known expert in the field of XML and XML-based standards and initiatives, Ron has been featured in and written for periodicals and... (more)

Mobile Strategies Top 55 Articles

For those of you who are employed, and perhaps actually have a family and social life, you will have purposely avoided reading many of the articles I have written over the past 24 months.  That is to be celebrated!  However, some of the articles you missed may actually be worth a read so I have compiled a list of the top 55.  Enjoy! The Best of Mobile Strategies: Thoughts on Mobile Strategies and Social Collaboration Time-Space Compression Speed, Mobility and Online Sales Connecting the Strategic to the Tactical - Enterprise Mobility Mobility, Business Transformation and the 5th Dimension Infonomics and Enterprise Mobility M2M, Enterprise Mobility and Healthcare M2M and Enterprise Mobility - The Convergence M2M, SAP and Enterprise Mobility SAP's Mobility Vision - Any Way You Want It SAP's Sanjay Poonen Discusses Mobile Strategies with Kevin Benedict Learning about the... (more)

Cloud Computing vs Grid Computing

Michael Sheehan's GoGrid Blog The Cloud just got another potential injection of PR from Apple as well with their announcement of MobileMe. Apple has brought a new technology term, the 'Cloud' - previously reserved for developers, IT managers and the like - to the main-stream public. We all know that the term 'Cloud Computing' is relatively new to the Technology buzz. But just how new is it? I spent some time analyzing search trends of different computing keywords to try to put everything in perspective. Google trends is a nice too that gives insight into broad search patterns. We all know that the term “Cloud Computing” is relatively new to the Technology buzz. But just how new is it? For starters, I ran a quick comparison of “Cloud Computing,” “Grid Computing” and “Utility Computing”. The term Grid Computing has been around for a while (even before Google Trends... (more)

Twitter API vs. Yahoo Web Services - Performance and Reliability in the Cloud

Corey Goldberg's Blog I've noticed the Twitter API is very slow and unreliable. Requests often take 10+ seconds to return. Sometimes they timeout with no response at all. I put together some monitoring tools to see exactly how slow and unreliable the API really is (when it is even available!). This is obviously not a very scientific test; just a ballpark idea of performance. The monitoring tools are built with Python and RRDTool. To start with, I used a modified version of my rrdpy suite of tools (http://code.google.com/p/rrdpy). I ran a test for 2 hours, hitting the API's Test Method every 30 seconds. The tools generated the following time-series graph of server response times: The average response was 2.53 seconds, and we see a *lot* of variance in the data samples. In comparison, here is the same test run against the Yahoo Search REST API: Notice the small variance and t... (more)

Cloud Computing Will Drive Innovation

Flip 80/20 and Go. What does that mean? Flip 80/20 means to stand the conventional wisdom that IT spends 80 percent of its resources on management and 20 percent on innovation. Actually, while researching an article last year on this topic, I located some academic work done in Europe that operations and maintenance taking up 90 percent of budget. A Gartner report on the topic put the ratio at 91/9. Industry CEOs such as Mark Hurd and Michael Dell have put the maintenance percentage at 70. So we all know the ratio tilts very unfavorably toward pesky operations and maintenance. By sending all this stuff to the cloud--ie, a service provider's cloud--and saving money in the process, the modern-day hepcat CIO should now, in theory, be able to focus the IT department's energies on innovation. If there is even a 10-percent savings, for example, one would think enlightened comp... (more)

White House Leading Cloud Computing Charge

Very interesting developments today from the U.S. federal government on cloud computing. Bob Marcus at the OMG has sent me an overview of a White House Cross-Cutting Programs Document released earlier. The document outlines the administration's 2010 budget requests. According to the document White House officials want agencies to launch pilot projects that identify common services and solutions and that focus on using cloud computing. I think the most important aspect of this announcement is that "cloud computing" is now being mandated from the highest levels of the U.S. government. Marcus has some great insights into the opportunity saying; "I think the leadership from above offers an opportunity to put in place a coherent strategy. In my past industry experience, I have recommended setting up an enterprise Coordination Team to guide the introduction of emerging te... (more)

FINRA Funds Social Media Program

Financial social media marketing just received a welcome boost from the nation’s largest independent securities industry regulator. The Alliance Library System of East Peoria, Ill. received a grant of  $100,000 from the Financial Industry Regulatory Authority (FINRA) Investor Education Foundation and the American Library Association (ALA) for social media and other education programs. FINRA steps up The library system will deliver saving and investing information through social media targeting individuals ages 13 to 35, according to Earth Times. The demographically and technologically attuned library system in rural, central Illinois will also provide online and face-to-face investor education programs through six of its public libraries. What next? “This move bodes well for financial marketers,” social media consultant D. Bruce Johnston said recently. “FINRA is sup... (more)

Leveraging Social Media in Your Business

In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset. A good article that outlines the steps for the planning and strategic upfront work is "10 steps to a practical social media business strategy" by Allen Bonde, where he describes the fundamental and basic steps that must be done upfront, such as creating a mission statement and a marketing plan, assigning ownership and defining policies, all before getting to specific social media channels. Now assuming that you have done your strategy homework, let’s take a look at how we can leverage various social media channels in an integrated and orchestrated fashion (in terms of specific tactics) to ma... (more)

Telco Cloud Services – Cloud Service Innovation Platform

Our Telco Cloud Services initiative is a product innovation program for telcos and web hosting companies, intended to develop a Cloud solutions portfolio for them to adopt based on best practices developed from real-world projects. As the Cisco white paper highlights, the primary value of Cloud computing to telcos is that it offers a platform for product innovation, and so our objective is exactly this, to link a Cloud Services Roadmap to the development of a Cloud Service Innovation Platform. To achieve this I was inspired by the UK Governments concept of “Forward Commitment Procurement“, utilizing Government spending as the source of innovation, and have spent the last year intensively reviewing the procurement RFPs of the Canadian Government, using them as the requirements specifications to define the Cloud Services Roadmap. Cloud Services Roadmap The overall en... (more)

Will Microsoft’s Mango Shake Enterprise Mobility, Part 2?

In the upcoming Mango version of Microsoft’s Smartphone operating system it is reported that they will add 500 new features.  As mentioned in Part 1 of this article one of the key feature updates is designed to blur the difference between search and applications. Andrew Lees, president of the mobile communications business at Microsoft says about today’s mobile applications, “The user has to go app by app by app.  It’s as if every time you wanted to go from the living room to the dining room, you had to go through the front door.” Mango will link specific data points on your smartphone to enhance the user experience.  Here are some of the linked data: Location data Information about a subject Shopping options The data will be presented to the user as “related views.”  In the article I was reading (I somehow ripped the article out of the newspaper without the newspaper’s... (more)