Social Media on Ulitzer
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and
Buyers through Social Media Marketing. Bernie's book aims to give a macro
view of social media marketing with a focus on "what it is" and "how" small
and medium size businesses (SMB) can develop a strategy, implement it and
measure results.
Marketing 2.0: Bridging the Gap between Seller and Buyers through Social
Media Marketing covers these topics:
Marketing 2.0
What is Web 2.0 and Social Media?
Think Like a Publisher: Content Marketing
The Lifecycle of Interaction in Social Media Marketing
Measuring Results in Social Media Marketing
Risks in Social Media Marketing
Benefits of Social Media Marketing
Case Studies - SMBs Succeding with Social Media
We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap
between Seller and Buyers through Social Media Marketi... (more)
SOA Industry Analysis and Advisory Firm ZapThink launched a topic site
ZapThink on Ulitzer.
ZapThink is an IT advisory and analysis firm that provides trusted advice and
critical insight into the architectural and organizational changes brought
about by the movement to XML, Web Services, and Service Orientation.We
provide our three target audiences of IT vendors, service providers and
end-users a clear roadmap for standards-based, loosely coupled distributed
computing - a vision of IT meeting the needs of the agile business.
"ZapThink on Ulitzer" contributors include the firm's founder and senior
analyst Ron Schmeizer and managing partner and senior analyst Jason
Bloomberg.
Ron Schmelzer is founder and senior analyst of ZapThink. A well-known expert
in the field of XML and XML-based standards and initiatives, Ron has been
featured in and written for periodicals and... (more)
For those of you who are employed, and perhaps actually have a family and
social life, you will have purposely avoided reading many of the articles I
have written over the past 24 months. That is to be celebrated! However,
some of the articles you missed may actually be worth a read so I have
compiled a list of the top 55. Enjoy!
The Best of Mobile Strategies:
Thoughts on Mobile Strategies and Social Collaboration
Time-Space Compression Speed, Mobility and Online Sales Connecting the
Strategic to the Tactical - Enterprise Mobility Mobility, Business
Transformation and the 5th Dimension Infonomics and Enterprise Mobility M2M,
Enterprise Mobility and Healthcare M2M and Enterprise Mobility - The
Convergence M2M, SAP and Enterprise Mobility SAP's Mobility Vision - Any Way
You Want It SAP's Sanjay Poonen Discusses Mobile Strategies with Kevin
Benedict Learning about the... (more)
Michael Sheehan's GoGrid Blog
The Cloud just got another potential injection of PR from Apple as well with
their announcement of MobileMe. Apple has brought a new technology term, the
'Cloud' - previously reserved for developers, IT managers and the like - to
the main-stream public. We all know that the term 'Cloud Computing' is
relatively new to the Technology buzz. But just how new is it?
I spent some time analyzing search trends of different computing keywords to
try to put everything in perspective. Google trends is a nice too that gives
insight into broad search patterns.
We all know that the term “Cloud Computing” is relatively new to the
Technology buzz. But just how new is it? For starters, I ran a quick
comparison of “Cloud Computing,” “Grid Computing” and “Utility
Computing”.
The term Grid Computing has been around for a while (even before Google
Trends... (more)
Corey Goldberg's Blog
I've noticed the Twitter API is very slow and unreliable. Requests often take
10+ seconds to return. Sometimes they timeout with no response at all.
I put together some monitoring tools to see exactly how slow and unreliable
the API really is (when it is even available!). This is obviously not a very
scientific test; just a ballpark idea of performance. The monitoring tools
are built with Python and RRDTool. To start with, I used a modified version
of my rrdpy suite of tools (http://code.google.com/p/rrdpy).
I ran a test for 2 hours, hitting the API's Test Method every 30 seconds. The
tools generated the following time-series graph of server response times:
The average response was 2.53 seconds, and we see a *lot* of variance in the
data samples.
In comparison, here is the same test run against the Yahoo Search REST API:
Notice the small variance and t... (more)
Flip 80/20 and Go.
What does that mean?
Flip 80/20 means to stand the conventional wisdom that IT spends 80 percent
of its resources on management and 20 percent on innovation. Actually, while
researching an article last year on this topic, I located some academic work
done in Europe that operations and maintenance taking up 90 percent of
budget. A Gartner report on the topic put the ratio at 91/9.
Industry CEOs such as Mark Hurd and Michael Dell have put the maintenance
percentage at 70.
So we all know the ratio tilts very unfavorably toward pesky operations and
maintenance.
By sending all this stuff to the cloud--ie, a service provider's cloud--and
saving money in the process, the modern-day hepcat CIO should now, in theory,
be able to focus the IT department's energies on innovation.
If there is even a 10-percent savings, for example, one would think
enlightened comp... (more)
Very interesting developments today from the U.S. federal government on cloud
computing. Bob Marcus at the OMG has sent me an overview of a White House
Cross-Cutting Programs Document released earlier. The document outlines the
administration's 2010 budget requests. According to the document White House
officials want agencies to launch pilot projects that identify common
services and solutions and that focus on using cloud computing. I think the
most important aspect of this announcement is that "cloud computing" is now
being mandated from the highest levels of the U.S. government.
Marcus has some great insights into the opportunity saying; "I think the
leadership from above offers an opportunity to put in place a coherent
strategy. In my past industry experience, I have recommended setting up an
enterprise Coordination Team to guide the introduction of emerging
te... (more)
Financial social media marketing just received a welcome boost from the
nation’s largest independent securities industry regulator.
The Alliance Library System of East Peoria, Ill. received a grant of
$100,000 from the Financial Industry Regulatory Authority (FINRA) Investor
Education Foundation and the American Library Association (ALA) for social
media and other education programs.
FINRA steps up
The library system will deliver saving and investing information through
social media targeting individuals ages 13 to 35, according to Earth Times.
The demographically and technologically attuned library system in rural,
central Illinois will also provide online and face-to-face investor education
programs through six of its public libraries.
What next?
“This move bodes well for financial marketers,” social media consultant
D. Bruce Johnston said recently. “FINRA is sup... (more)
In my last post I explained that before you embark on using social media
for your business, you need to first determine your objectives and define
your strategy. And this strategic planning does not and probably should not
involve any specific social media channel at the outset.
A good article that outlines the steps for the planning and strategic upfront
work is "10 steps to a practical social media business strategy" by Allen
Bonde, where he describes the fundamental and basic steps that must be done
upfront, such as creating a mission statement and a marketing plan, assigning
ownership and defining policies, all before getting to specific social media
channels.
Now assuming that you have done your strategy homework, let’s take a look
at how we can leverage various social media channels in an integrated and
orchestrated fashion (in terms of specific tactics) to ma... (more)
Our Telco Cloud Services initiative is a product innovation program for
telcos and web hosting companies, intended to develop a Cloud solutions
portfolio for them to adopt based on best practices developed from real-world
projects.
As the Cisco white paper highlights, the primary value of Cloud computing to
telcos is that it offers a platform for product innovation, and so our
objective is exactly this, to link a Cloud Services Roadmap to the
development of a Cloud Service Innovation Platform.
To achieve this I was inspired by the UK Governments concept of “Forward
Commitment Procurement“, utilizing Government spending as the source of
innovation, and have spent the last year intensively reviewing the
procurement RFPs of the Canadian Government, using them as the requirements
specifications to define the Cloud Services Roadmap.
Cloud Services Roadmap
The overall en... (more)
In the upcoming Mango version of Microsoft’s Smartphone operating system it
is reported that they will add 500 new features. As mentioned in Part 1 of
this article one of the key feature updates is designed to blur the
difference between search and applications.
Andrew Lees, president of the mobile communications business at Microsoft
says about today’s mobile applications, “The user has to go app by app by
app. It’s as if every time you wanted to go from the living room to the
dining room, you had to go through the front door.”
Mango will link specific data points on your smartphone to enhance the user
experience. Here are some of the linked data:
Location data Information about a subject Shopping options The data will be
presented to the user as “related views.” In the article I was reading
(I somehow ripped the article out of the newspaper without the newspaper’s... (more)
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